Weather conditions can drastically alter the state of crops and rangelands, and in turn, impact the incomes and food security of individuals worldwide. Satellite-based remote sensing offers an effective way to monitor vegetation and climate variables on regional and global scales. The annual peak Normalized Difference Vegetation Index (NDVI), derived from satellite observations, is closely associated with crop development, rangeland biomass, and vegetation growth. Although various machine learning methods have been developed to forecast NDVI over short time ranges, such as one-month-ahead predictions, long-term forecasting approaches, such as one-year-ahead predictions of vegetation conditions, are not yet available. To fill this gap, we develop a two-phase machine learning model to forecast the one-year-ahead peak NDVI over high-resolution grids, using the Four Corners region of the Southwestern United States as a testbed. In phase one, we identify informative climate attributes, including precipitation and maximum vapor pressure deficit, and develop the generalized parallel Gaussian process that captures the relationship between climate attributes and NDVI. In phase two, we forecast these climate attributes using historical data at least one year before the NDVI prediction month, which then serve as inputs to forecast the peak NDVI at each spatial grid. We developed open-source tools that outperform alternative methods for both gross NDVI and grid-based NDVI one-year forecasts, providing information that can help farmers and ranchers make actionable plans a year in advance.

Attribution modelling lies at the heart of marketing effectiveness, yet most existing approaches depend on user-level path data, which are increasingly inaccessible due to privacy regulations and platform restrictions. This paper introduces a Causal-Driven Attribution (CDA) framework that infers channel influence using only aggregated impression-level data, avoiding any reliance on user identifiers or click-path tracking. CDA integrates temporal causal discovery (using PCMCI) with causal effect estimation via a Structural Causal Model to recover directional channel relationships and quantify their contributions to conversions. Using large-scale synthetic data designed to replicate real marketing dynamics, we show that CDA achieves an average relative RMSE of 9.50% when given the true causal graph, and 24.23% when using the predicted graph, demonstrating strong accuracy under correct structure and meaningful signal recovery even under structural uncertainty. CDA captures cross-channel interdependencies while providing interpretable, privacy-preserving attribution insights, offering a scalable and future-proof alternative to traditional path-based models.

The excitement brought by the development of AI agents came alongside arising problems. These concerns centered around users' trust issues towards AIs, the risks involved, and the difficulty of attributing responsibilities and liabilities. Current solutions only attempt to target each problem separately without acknowledging their inter-influential nature. The Trust, Risk and Liability (TRL) framework proposed in this paper, however, ties together the interdependent relationships of trust, risk, and liability to provide a systematic method of building and enhancing trust, analyzing and mitigating risks, and allocating and attributing liabilities. It can be applied to analyze any application scenarios of AI agents and suggest appropriate measures fitting to the context. The implications of the TRL framework lie in its potential societal impacts, economic impacts, ethical impacts, and more. It is expected to bring remarkable values to addressing potential challenges and promoting trustworthy, risk-free, and responsible usage of AI in 6G networks.

Recent advancements in DeepFake generation, along with the proliferation of open-source tools, have significantly lowered the barrier for creating synthetic media. This trend poses a serious threat to the integrity and authenticity of online information, undermining public trust in institutions and media. State-of-the-art research on DeepFake detection has primarily focused on binary detection models. A key limitation of these models is that they treat all manipulation techniques as equivalent, despite the fact that different methods introduce distinct artifacts and visual cues. Only a limited number of studies explore DeepFake attribution models, although such models are crucial in practical settings. By providing the specific manipulation method employed, these models could enhance both the perceived trustworthiness and explainability for end users. In this work, we leverage five state-of-the-art backbone models and conduct extensive experiments across six DeepFake datasets. First, we compare binary and multi-class models in terms of cross-dataset generalization. Second, we examine the accuracy of attribution models in detecting seen manipulation methods in unknown datasets, hence uncovering data distribution shifts on the same DeepFake manipulations. Last, we assess the effectiveness of contrastive methods in improving cross-dataset generalization performance. Our findings indicate that while binary models demonstrate better generalization abilities, larger models, contrastive methods, and higher data quality can lead to performance improvements in attribution models. The code of this work is available on GitHub.

Data Driven Attribution, which assigns conversion credits to marketing interactions based on causal patterns learned from data, is the foundation of modern marketing intelligence and vital to any marketing businesses and advertising platform. In this paper, we introduce a unified transformer-based attribution approach that can handle member-level data, aggregate-level data, and integration of external macro factors. We detail the large scale implementation of the approach at LinkedIn, showcasing significant impact. We also share learning and insights that are broadly applicable to the marketing and ad tech fields.

Synthetic image source attribution is an open challenge, with an increasing number of image generators being released yearly. The complexity and the sheer number of available generative techniques, as well as the scarcity of high-quality open source datasets of diverse nature for this task, make training and benchmarking synthetic image source attribution models very challenging. WILD is a new in-the-Wild Image Linkage Dataset designed to provide a powerful training and benchmarking tool for synthetic image attribution models. The dataset is built out of a closed set of 10 popular commercial generators, which constitutes the training base of attribution models, and an open set of 10 additional generators, simulating a real-world in-the-wild scenario. Each generator is represented by 1,000 images, for a total of 10,000 images in the closed set and 10,000 images in the open set. Half of the images are post-processed with a wide range of operators. WILD allows benchmarking attribution models in a wide range of tasks, including closed and open set identification and verification, and robust attribution with respect to post-processing and adversarial attacks. Models trained on WILD are expected to benefit from the challenging scenario represented by the dataset itself. Moreover, an assessment of seven baseline methodologies on closed and open set attribution is presented, including robustness tests with respect to post-processing.

Computational narrative understanding studies the identification, description, and interaction of the elements of a narrative: characters, attributes, events, and relations. Narrative research has given considerable attention to defining and classifying character types. However, these character-type taxonomies do not generalize well because they are small, too simple, or specific to a domain. We require robust and reliable benchmarks to test whether narrative models truly understand the nuances of the character's development in the story. Our work addresses this by curating the Chatter dataset that labels whether a character portrays some attribute for 88148 character-attribute pairs, encompassing 2998 characters, 13324 attributes and 660 movies. We validate a subset of Chatter, called ChatterEval, using human annotations to serve as an evaluation benchmark for the character attribution task in movie scripts. ChatterEval assesses narrative understanding and the long-context modeling capacity of language models.

Qualitative analysis is a challenging, yet crucial aspect of advancing research in the field of Human-Computer Interaction (HCI). Recent studies show that large language models (LLMs) can perform qualitative coding within existing schemes, but their potential for collaborative human-LLM discovery and new insight generation in qualitative analysis is still underexplored. To bridge this gap and advance qualitative analysis by harnessing the power of LLMs, we propose CHALET, a novel methodology that leverages the human-LLM collaboration paradigm to facilitate conceptualization and empower qualitative research. The CHALET approach involves LLM-supported data collection, performing both human and LLM deductive coding to identify disagreements, and performing collaborative inductive coding on these disagreement cases to derive new conceptual insights. We validated the effectiveness of CHALET through its application to the attribution model of mental-illness stigma, uncovering implicit stigmatization themes on cognitive, emotional and behavioral dimensions. We discuss the implications for future research, methodology, and the transdisciplinary opportunities CHALET presents for the HCI community and beyond.

Localizing the root cause of network faults is crucial to network operation and maintenance. However, due to the complicated network architectures and wireless environments, as well as limited labeled data, accurately localizing the true root cause is challenging. In this paper, we propose a novel algorithm named NetRCA to deal with this problem. Firstly, we extract effective derived features from the original raw data by considering temporal, directional, attribution, and interaction characteristics. Secondly, we adopt multivariate time series similarity and label propagation to generate new training data from both labeled and unlabeled data to overcome the lack of labeled samples. Thirdly, we design an ensemble model which combines XGBoost, rule set learning, attribution model, and graph algorithm, to fully utilize all data information and enhance performance. Finally, experiments and analysis are conducted on the real-world dataset from ICASSP 2022 AIOps Challenge to demonstrate the superiority and effectiveness of our approach.

In this piece, we start by covering the important topic of marketing attribution and how AI approaches improve upon existing techniques. Attribution is one of the key issues in marketing these days. If a customer is exposed to ads via multiple advertising channels and finally converts, how should we attribute this conversion? The answer to this question is crucial for optimal budget allocation during future advertising campaigns. One of the simplest approaches is to assign all credit to the last ad clicked before a conversion.